Objectives and account structure
Compare campaign settings and organisation with the services being promoted. Check that geographic targeting and budget allocation reflect the agreed customer audience.
Before increasing an advertising budget, it helps to understand the offer, targeting and website experience behind a campaign. Our Richmond team reviews agreed Google Ads or social advertising activity for Melbourne businesses.
We confirm the account access, review period and business objective before examining the available data. Spend and clicks are considered alongside the actions being measured and the quality of enquiries reported by your team. A review may identify mismatched landing pages, unclear campaign goals or tracking gaps that need attention before performance comparisons are useful.
We start with discovery, agree a clear scope and keep you involved through design, delivery and review. Based in Richmond, Melbourne, CLAB Australia brings technology and digital marketing into the same conversation so each decision supports the wider business goal.
Meet the CLAB teamCompare campaign settings and organisation with the services being promoted. Check that geographic targeting and budget allocation reflect the agreed customer audience.
Where the platform provides the information, assess the relevance of search terms, exclusions and audience choices. Document recommendations for your team to review.
Follow the offer from the ad to the page and the enquiry or purchase action. Check whether the destination answers the promise made in the creative.
Review available conversion configuration and reporting limitations. Separate tracking corrections, creative tests and account changes so the next phase has clear priorities.
A review can be read-only. Any implementation work, budget changes or publishing permissions are agreed separately before changes are made.
Account access is normally needed for a detailed review. We agree the appropriate permissions and keep account ownership with your business. Screenshots alone may limit the conclusions available.
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